If you’re struggling to write the About page on your website, here’s how to do it. (And yes it is all about you!)

Connection Copy is the most personable and powerful way to connect with any audience. Here’s how to write it in a way to attract more clients, raise your profile, engage your employees and make an impact.

One of the hardest questions to answer in business can be: ‘So tell me, what makes your brand unique?'

And it’s one that crops up in most copywriter briefing sessions.

Transform your content, boost your engagement and make sure the hours of effort you put into your marketing are moving you in the right direction.

What’s a sales funnel? If you’re looking to grow your business online, yet the mere mention of sales funnels makes your eyes glaze over, here’s all you need to know. It’s a super simple explanation.

If you want to want to communicate sensitively, offer genuine support and strengthen your brand during a crisis, you follow exactly the same rules as before. 

So you finally launched your new website. You’re happy with the copy (not a single typo). You have cookies and GDPR and all the techy stuff in place. And…crickets. Absolutely nobody is getting in touch.