Connect with your purpose, your perfect clients and the projects that make an impact
Mentoring for creative business owners
Want to unlock the secret to finding your next great client? I can show you how to:
Attract a consistent stream of clients who value what you offer (no more ghosting!)
Be chosen for the projects YOU want to work on, because you know you can make a difference
Have complete clarity about how to position and promote yourself
Tap into your own values and remember why you chose this career
Feel more in control of your business, without compromising on the flexibility you love
Create the perfect buffer against anything generated by our robot friends
Running a creative business can be the best job in the world. Interesting clients, purposeful projects – not to mention the freedom and flexibility😀
Except when… you’re struggling for clients, you’re competing against SO many similar businesses shouting louder than you, and ChatGPT and Canva are taking all the good projects.
You’ve probably heard that once you find your niche, the opportunities will come flooding in, right?
But what if now isn’t the right time to niche? Client budgets are stretched. They’re distracted by AI.
The economy is on the brink. When times are tough, now could be the worst time to restrict your options.
You want access to more opportunities right now, not fewer.
PLUS, if you’re anything like me, you love the variety! You don’t want to write about tech or wellness hacks every day. Or get stuck in the social media hamster wheel with no sign of the chunkier branding projects.
You don’t need a niche.
But… it’s helpful to stand for *something*. So the right clients (the ones who pay properly and truly respect your value) know you can help. And so you know what to write about on your socials.
Hi - I’m Rachel Barker
I’m a copywriter, mentor and creator of Connection Copy.
I’ve spent the last 15 years writing personable, engaging content for brands who love people.
I LOVE the variety that comes with running my own business, and have never wanted to focus on one single sector.
(And I’ve become a much better copywriter through working on a range of projects since starting out in 2010. Being able to confidently tackle different subjects, styles and voices has led to increasingly complex projects and much higher rates.)
But I realised early on that attracting the perfect clients (or any clients!) isn’t straightforward.
Why? Because companies are desperately seeking reassurance that you’ll do a good job. So they ask for an industry ‘expert’. Or an email specialist. They want to cling to something that lowers the investment risk.
Without a traditional niche, I needed to offer them something that would resonate so strongly, it would build their confidence in me from the outset. Generate trust that I could help them.
And when I discovered what to focus on, attracting clients (and not just any clients, but really good clients!) became much easier.
So what was the turning point?
I went back to why I started my copywriting business, Real Communication. It was to create genuine, human connections with an audience through words.
It turns out, the best kind of clients want that too. Connection is really really important to a lot of organisations right now. Just churning out content isn’t enough.
So I went from feeling like a tiny fish in an ocean of identical service providers – fighting for every project, with low pay and little control… to attracting brands I’d always dreamed of working with. Companies full of good people doing great things who genuinely care about connecting with their audience.
I now work with creative business owners showing them not only how to connect with their next client, but attract a steady stream of meaningful projects that help real people.
- Do you want to stand out as an expert to the clients you’d most love to work with?
- And position yourself for projects that make a genuine impact?
Let me show you how to do it.
★★★★★
“As a newly freelance copywriter, I've been so grateful to connect with Rachel as a mentor. I have come away from each of our sessions so far with more clarity, practical steps forward and most importantly, more energy and confidence.
“I love how Rachel takes the time to tailor sessions around my specific questions (there are a lot of them!), and how personal and collaborative our sessions feel.
“Being able work with an experienced copywriter like Rachel who clearly loves what she does has been invaluable for me so far and I'm looking forward to working with her more in the future as my journey progresses. Thank you, Rachel!
– Zoe Macnaughton, Copywriter and Creative Consultant
★★★★★
“Don’t delay working with Rachel in whatever capacity that may be – she’s an expert personified.
Rachel is such a support – during our weekly calls, on social media or in a DM. I’ve learned and am still learning so much from Rachel about the way we write and how to structure copy for my business.
It has been this year’s best investment for me. Thank you.”
– Ashley Challis, Marketing Consultant
★★★★★
“Rachel’s expertise in creating real connection through copy really resonated with me and brought about a real lightbulb moment in my own business which has totally transformed how I look at my own clients and, more importantly, the value I can bring to them.
”A coaching call with Rachel this morning has focussed that clarity with laser-like precision and I now also have some tangible next steps to take in my own copywriting journey.
”I wholeheartedly recommend Rachel to anyone who genuinely cares about connecting with their client base and wants to take their company to the next level.
— Sharon Jones, Copywriter
★★★★★
“Rachel’s course delivery skills are amazing. As an ex-teacher, I know a great mentor when I see one. She understates the transformation that she brings. For me the best thing about the course is the personal attention and guidance she provides; I'm looking forward to implementing all of the action very soon!”
— Ally Tankard, Content writer and VA
★★★★★
“I loved working with Rachel – she is so thorough and thoughtful with her feedback, she really takes the time to understand your business and your brand, and she has a ton of copywriting experience which we should all tap into!”
— Kaye King, Marketing Consultant
★★★★★
Copy mentoring investment
Deep dive power hour £295
3 hours (over 2 or 3 sessions) £595
Ongoing monthly mentoring – let’s chat!
⭐️⭐️⭐️
Current Black Friday discount of 20% on all mentoring
(applies until 20 November 24)
A final word…
What could this mean to your freelance business?
If you’re never quite sure where the next client is coming from, and you instinctively know a restrictive niche isn’t right for you at the moment, you’re not alone. With so much disruption and distraction in our industry, the competition for creative projects can be massive.
If you’re curious about positioning yourself differently and jumping to the front of the queue for your next project, consider a mentoring power hour. I’ll show you how to:
✅ Connect with brilliant clients who share your values (and are ready to hire you)
✅ Stand out from the thousands of service providers offering exactly the same as you
✅ Attract the projects you’d LOVE to work on (rather than clients who’ll never value what you do)
