Looking for copy your audience actually wants to read?
Content not getting much engagement? Or don’t feel like your messaging reflects what you offer? It takes time, experience and a bit of creativity to produce clear and compelling copy that strikes a chord with the people who matter.
When you get it right, it lights up your marketing and creates real relationships.
What does that mean in real terms? Loyal clients, happy employees and more sales.
Is this you?
You know it’s one of the most important elements of your marketing, but you don’t have the expertise in-house to write consistently high-quality, compelling copy
Building relationships with your teams, clients and communities is an integral part of your success and you want to create a brand they genuinely believe in
You’re ready to define clear, strong messages that set you apart from your competition and help you make an impact
How we can work together
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Website & sales copy
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Brand messaging
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HR & internal comms
"I loved working with Rachel – she is so thorough and thoughtful with her feedback, she really takes the time to understand your business and your brand, and she has a ton of copywriting experience which we should all tap into! I'd definitely work with Rachel again and recommend her to my clients."
Who do you write for?
I’ve written for more than 130 businesses, and the topics of property, regeneration, professional services, finance, health, tech and travel have come up most often for corporate organisations.
I’ve also written for many small companies in the realms of leadership, personal development, lifestyle, design, children and wellbeing.
If your sector isn’t mentioned here, don’t worry. Familiarity with industry terms isn’t what produces excellent copy. It’s knowing what information to extract from your team, thoroughly researching your clients and competitors, and combining that with 20 years of sales and marketing expertise.
Wondering if a copywriter can help with your particular project? Here are some quick insights.
What types of copy do you write?
I’ve written every type of copy you can imagine in my life as a copywriter. I now specialise in the forms I enjoy the most, which are website and sales copy, as well as internal comms. This includes:
websites | landing pages | corporate brochures | email sequences | animation scripts | internal and HR comms | pitch decks | policies and procedures
How do you charge?
Most of the time I charge by project, and your investment depends on a number of factors (including the extent of your existing research and messaging strategy, the value you can expect from the project, the number of people involved, your deadline…)
If you’re looking for ongoing copy and comms strategy, retainers and consultancy work start at £625/day.
Do you collaborate with agencies?
Yes. Most of my work is directly for the end client, but I also work alongside creative agencies, brand strategists and marketing consultants. I offer:
Messaging and tone of voice strategy
Bespoke copywriting projects
Flexible retainers for copy and comms overflow work (white label available)
Want to create a brand that people believe in?
Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.
