How does the copywriting process work?

 

+ How quickly can we work together?

My lead time to start is generally around 2-3 weeks, sometimes a little longer. If you do need something urgently, I will always see if I can fit it in - just ask.

+ Can you write in our company’s voice?

Yes. Once you accept my proposal, we’ll arrange a time for our initial strategy session. I’ve refined this process over hundreds of projects to understand everything about your business, brand and audience, so I can translate your voice onto the page. 

Whether it’s cool and contemporary, calm and straightforward, knowledgeable and reassuring, confident and expert, or forward-thinking and dynamic, I can write in a voice that reflects your brand and makes your audience sit up and listen. Want to talk it through?

+ We’re not clear on our voice or messaging, can you help?

Absolutely. This is often where we start – if you're not sure how to clearly and persuasively communicate what you do, your copy won't work. This is what we look at in your strategy session, and from there, usually develop a brand messaging strategy first. This gives your copy the strongest foundation, means your words will resonate personally with your readers, and helps your in-house writers know what to write! Find out more.

+ What types of copy do you write?

Pretty much anything you need to connect with your audience, from external marketing (such as websites and brochures, pitch decks and video scripts) to internal comms (such as policies and frameworks, employee guidelines and culture books).

If there’s a document you particularly want your audience to read, please get in touch.

+ Do you offer copywriting workshops?

Yes. I offer half-day, tailored workshops to help your team write engaging, on-brand copy more confidently and consistently.

It's tailored to the content you write on a regular basis, and is particularly useful for the non-copywriters in your team (often in marketing, HR, customer service and admin) who write on behalf of your brand, and want to present the best impression of the company. Find out more.

+ What copywriting experience do you have?

I worked in marketing roles in financial services for almost 10 years, so I’m well versed in converting technical and (dare I say) dry material into engaging and effective copy that people actually read. 

It also means I have a good commercial awareness and understanding of corporate dynamics. I’m very used to managing multiple projects, stakeholder relations and sign-off processes without dropping a pen. 

I've run my own copywriting business for nearly 15 years, helping almost 150 organisations tell their story across a wide range of content. Book a call

+ Do you write SEO copy?

Yes. But I primarily write for people, not robots. Connection Copy is human writing, and my priority is to make your audience engage with what you’re telling them. Higher engagement = more time spent on your website = happy Google. If you rely primarily on prospects finding your site through organic search, I work with a brilliant SEO specialist who makes sure your entire site is fully optimised.


 

What does a copywriter charge?

+ How much does a copywriting project cost?

The vast majority of my work is either charged on a project basis or as a content retainer package – where I handle a set amount of content for you every month.

I only tend to use a day rate for consultancy work and editing jobs for existing clients.

+ What do you charge for copywriting?

It’s unusual for copywriters to disclose prices publically, and that’s often because when you charge by project, the final price depends on so many factors.

But I'm a big fan of transparency, and if you haven’t worked with a copywriter before, you might have no idea what to expect.

So as a guide, projects tend to start at around £1800.

Messaging strategy starts at £2200. Small website copy starts at £4200 – including your messaging work.

When I use a day rate, it's £625. The average copywriting day rate in the UK in 2023 was £433, with junior copywriters starting on around £200/day and senior copywriters charging between £800 and £2000+.

As a senior copywriter with 15 years' experience, I charge more than the average, and less than many others in my position.

+ But how much will my copywriting project cost exactly?

Once you can give me some context, I’ll be able to quote for your project. So let’s set up a call and I’ll explain how I work.

The price I quote will take into account, among many other things:

  • The value this copy will provide to your business
  • The complexity of the project and people involved
  • The amount of existing research you have
  • The time I expect the project to take

The price will include a strategy session, independent research, copy, collaboration with your design team, and one round of edits – if you need them.

With that in mind, very few projects are shorter than around three days' work, or £1800.

 
 

Rachel went above and beyond to understand me and my new business, took on board every important aspect and replicated it brilliantly for my website, from choice of words to the tone of voice. I would, without hesitation, highly recommend Rachel for any copywriting work, she is a true professional.

-Stuart Oliver, SO Residential