Adding clarity and vitality to corporate writing
Here’s a selection of companies I’ve work withclients. Let me know if you’d like to see a sample.
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Turtle Wax
Brief: Ongoing work with the Turtle Wax distributer for Europe and Africa, J&T Beaven, including product names and descriptions for Turtle Wax accessories, presentations and brochure copy.
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PitROK
Brief: Create a messaging and tone of voice strategy (compelling brand story, value proposition, competitor analysis and key messages) for this fantastic natural deodorant brand
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Michael Paul Holidays
Brief: Ongoing work to produce investor pitch material, write copy for marketing brochure, media releases and blogs, and rewrite contracts in plain English.
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Marketing Films
Brief: Develop a messaging and tone of voice strategy to clarify the brand’s place in the market, and define compelling messages that would appeal to a potentially cautious audience.
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Lumley Insurance
Brief: Various copywriting projects for this specialist insurance company, including client communication, marketing straplines and a high-end brochure
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Royal Docks London
Brief: Prestigious copywriting project for new website showcasing the investment opportunities, rich history and dynamic neighbourhoods of this vibrant regeneration.
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Spaceworks
Brief: Write website copy, plus monthly newsletter for clients showcasing local news and events and interviewing local businesses
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E B Centre
Brief: A multi-collateral project featuring website copy, case studies, direct marketing campaign and blogs to launch a groundbreaking leadership programme
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Alchemy Asset Management
Brief: Develop a compelling messaging strategy and engaging website copy to create the best first impression of the company, refocus their property development services and encourage curiosity among prospects
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Blackbelt XP
Brief: Striking website copy as part of a major rebrand for the licensing optimisation experts based in the Netherlands – lending strength and strategic guidance to IT teams facing complex licensing rules
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Kids Gourmet Food
Brief: Write website copy for this Sydney-based catering company that would excite childcare providers and reassure parents.on goes here
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Deeley Freed
Brief: Website copy and case studies for the commercial property developer showcasing their expertise, heritage and approach to collaboration
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IT Asset Alliance
Brief: Write website copy, media release and other marketing material for this global software company based in Brussels, to articulate their offering and appeal to big brands worldwide.
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Corinium Language Associates
Brief: Website review and strategy, plus ongoing content for monthly blog posts, email newsletter and LinkedIn posts.
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Pension Potential
Brief: Initial concepts and copy for employer toolkit article aimed at broad client base
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Mindset Practice
Brief: Tone of voice work and website copy for this people development business, combining a relational approach with evidence-based and scientific foundations
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Hats Iris
Brief: Engaging website copy for the ‘friendly mortgage specialist’ to balance their expertise and experience with a personable approach and incredible client reviews.
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Mayler Management Coaching
Brief: Write LinkedIn profile, website copy and case studies to successfully showcase the services of this newly launched business.
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Green Path Property
Brief: Write investment pitch material, presentations, scripts, LinkedIn profile and elevator pitches for this property investment firm.
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C & M Accountants
Brief: Write website copy and case studies to help C&M Accountants present a straight-talking and dynamic financial support service.
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The Bristol Cookhouse
Brief: Write punchy and edgy copy for website and biographies for this new food studio, supper club and café.
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Stuart Oliver Residential
Brief: Use a strong and personable tone of voice to explain the concept and selling points of this new estate agency through their web copy.
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Hoko
Brief: Develop a comprehensive brand messaging guide and translate those key messages into website copy, LinkedIn and social media profiles, and client case studies.
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Brookthorn Property
Brief: Write website copy and a marketing brochure to appeal to property investors in the UK and South Africa.
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Ania Lichota
Brief: Write website copy, biographies for executive coaching and inspirational speaking, plus leadership manifestos and case studies.
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Women Mean Biz
Brief: Write a sequence of new member emails and a range of guest conversion emails, plus event copy.
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NSPCWT
Brief: Brochure copy for charity seeking corporate sponsorship to help North Somerset parent carers
“Rachel, seemingly effortlessly, managed to grasp the service we were offering and the message we wanted to get across. Rachel’s work on our brochure - on content, layout and advice - has been fantastic and invaluable to our business.”
Jane Turner, Norfolk Fitness Holidays
Want to create a brand that people believe in?
Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.