Adding clarity and vitality to corporate writing

Here’s a selection of companies I’ve work withclients. Let me know if you’d like to see a sample.

  • Regeneration copywriting

    St. Modwen

    Brief: Ongoing work with the property developer and regeneration specialist, including copy for the new industrial and logistics website, Longbridge Town Centre website, case studies, policies, training documents, executive biographies and property specifications.

  • Motoring copywriting

    Turtle Wax

    Brief: Ongoing work with the Turtle Wax distributer for Europe and Africa, J&T Beaven, including product names and descriptions for Turtle Wax accessories, presentations and brochure copy.

  • Health and wellbeing copywriting

    PitROK

    Brief: Create a messaging and tone of voice strategy (compelling brand story, value proposition, competitor analysis and key messages) for this fantastic natural deodorant brand

  • Michael Paul Holidays

    Brief: Ongoing work to produce investor pitch material, write copy for marketing brochure, media releases and blogs, and rewrite contracts in plain English.

  • Marketing Films

    Brief: Develop a messaging and tone of voice strategy to clarify the brand’s place in the market, and define compelling messages that would appeal to a potentially cautious audience.

  • Insurance copywriting

    Lumley Insurance

    Brief: Various copywriting projects for this specialist insurance company, including client communication, marketing straplines and a high-end brochure

  • Regeneration copywriting

    Royal Docks London

    Brief: Prestigious copywriting project for new website showcasing the investment opportunities, rich history and dynamic neighbourhoods of this vibrant regeneration.

  • Non-profit copywriting

    Spaceworks

    Brief: Write website copy, plus monthly newsletter for clients showcasing local news and events and interviewing local businesses

  • Leadership copywriting

    E B Centre

    Brief: A multi-collateral project featuring website copy, case studies, direct marketing campaign and blogs to launch a groundbreaking leadership programme

  • Asset management copywriting

    Alchemy Asset Management

    Brief: Develop a compelling messaging strategy and engaging website copy to create the best first impression of the company, refocus their property development services and encourage curiosity among prospects

  • Tech copywriting

    Blackbelt XP

    Brief: Striking website copy as part of a major rebrand for the licensing optimisation experts based in the Netherlands – lending strength and strategic guidance to IT teams facing complex licensing rules

  • Food and drink copywriting

    Kids Gourmet Food

    Brief: Write website copy for this Sydney-based catering company that would excite childcare providers and reassure parents.on goes here

  • Property copywriting

    Deeley Freed

    Brief: Website copy and case studies for the commercial property developer showcasing their expertise, heritage and approach to collaboration

  • IT copywriting

    IT Asset Alliance

    Brief: Write website copy, media release and other marketing material for this global software company based in Brussels, to articulate their offering and appeal to big brands worldwide.

  • Language centre copywriting

    Corinium Language Associates

    Brief: Website review and strategy, plus ongoing content for monthly blog posts, email newsletter and LinkedIn posts.

  • Financial services copywriting

    Pension Potential

    Brief: Initial concepts and copy for employer toolkit article aimed at broad client base

  • Leadership copywriting

    Mindset Practice

    Brief: Tone of voice work and website copy for this people development business, combining a relational approach with evidence-based and scientific foundations

  • Mortgage copywriting

    Hats Iris

    Brief: Engaging website copy for the ‘friendly mortgage specialist’ to balance their expertise and experience with a personable approach and incredible client reviews.

  • HR copywriting

    Mayler Management Coaching

    Brief: Write LinkedIn profile, website copy and case studies to successfully showcase the services of this newly launched business.

  • Green Path Property

    Brief: Write investment pitch material, presentations, scripts, LinkedIn profile and elevator pitches for this property investment firm.

  • Professional services copywriting

    C & M Accountants

    Brief: Write website copy and case studies to help C&M Accountants present a straight-talking and dynamic financial support service.

  • The Bristol Cookhouse

    Brief: Write punchy and edgy copy for website and biographies for this new food studio, supper club and café.

  • Stuart Oliver Residential

    Brief: Use a strong and personable tone of voice to explain the concept and selling points of this new estate agency through their web copy.

  • Hoko

    Brief: Develop a comprehensive brand messaging guide and translate those key messages into website copy, LinkedIn and social media profiles, and client case studies.

  • Property copywriting

    Brookthorn Property

    Brief: Write website copy and a marketing brochure to appeal to property investors in the UK and South Africa.

  • Ania Lichota

    Brief: Write website copy, biographies for executive coaching and inspirational speaking, plus leadership manifestos and case studies.

  • Women Mean Biz

    Brief: Write a sequence of new member emails and a range of guest conversion emails, plus event copy.

  • Charity copywriting

    NSPCWT

    Brief: Brochure copy for charity seeking corporate sponsorship to help North Somerset parent carers

“Rachel, seemingly effortlessly, managed to grasp the service we were offering and the message we wanted to get across. Rachel’s work on our brochure - on content, layout and advice - has been fantastic and invaluable to our business.

Jane Turner, Norfolk Fitness Holidays

Want to create a brand that people believe in?

Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.

Rachel Barker Connection Copywriter | Real Communication | Website Copywriting | Internal Comms Copywriting | Copywriting Mentor | Copywriting Workshops