This is why you shouldn’t hire a copywriter

If you find yourself thinking, ‘I just can’t find the time to finish off this website copy.'

Or, ‘I know exactly what to write, but I'm SO busy I haven't got time to start.'

It might not be a copywriter you need.

You don't hire a copywriter to save you time.

You hire a copywriter because they have the:

✅ Sales expertise
✅ Marketing skills
✅ Copywriting training
✅ Invaluable experience
✅ External perspective

to write copy that makes your clients say YES.

It's not a timesaving exercise.

(And in fact, your copywriter will want to steal quite a bit of your time to drill down into the messaging and voice that will make an impact on your people.)

If you already know what to say and how to write it, save your money!

Take a day off and just get. it. written.

Otherwise, feel free to book a call.

(And if you’re reading this as a copywriter and part of your message is, ‘If you haven’t got time to write your website, I’ll take it off your hands’, you're not doing your business justice! You offer this service because you can do it better than your clients!)

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Is this the worst question in business? (And why I never ask it)