Tempted to reduce your price as a copywriter? Here's why you shouldn't!

An edited version of this content originally featured on my LinkedIn page. To read these tips as I release them, come and connect over here!

You know that A-list brand you’d ditch all future clients for?

The one that sits in the middle of your (probably imaginary) vision board with a super fun tone of voice, rock-solid values, healthy budget…?

Let’s say their comms manager finds you on LinkedIn and sends you a message. They’re looking for a copywriter for an upcoming project and want to have a chat.

😳🤩🥳🤯

With a mixture of excitement and terror, you start preparing for the call (already planning how to fit their logo into your portfolio).

How do you make sure you absolutely nail the conversation, to the point where they offer you a contract on the spot?

Options…

🚫Offer a free trial?

🚫Charge less than you usually would?

🚫Promise you can complete it in an unrealistic timeframe?

Every copywriter has been tempted by one or all of these options when the stakes are so high.

Instead, take a moment. Stick to your guns.

✅Your price is your price. That’s what you charge.

✅ Propose a realistic deadline – explaining your process and allowing enough time to do the job justice.

✅ Offer reassurance up front: Previous outcomes, a clear approach, social proof.

Build credibility and trust with new clients from the outset.

And once they accept your proposal, do a brilliant job on the project and let them recommend you based on the same terms. Not because you massively undercharged or burnt yourself out with a crazy deadline.

Good companies recognise the value of excellent copywriting and the impact it has on their business. Make sure you charge what it’s worth.

And if you need help with your discovery call, you can find a script to guide you through every stage (and answer tricky questions about price!) here: https://www.realcommunication.co.uk/discovery-call-script