Unlock the secret to finding your next great client (without being tied to a restrictive niche)
Join me at my most popular masterclass for creative business owners
21st November 2024
1pm GMT / 8am ET
6pm GMT / 1pm ET
After 45 minutes, you’ll know how to:
✅ Connect with brilliant clients who share your values (and are ready to hire you)
✅ Stand out from the thousands of similar service providers in your LinkedIn feed
✅ Attract meaningful projects you’d LOVE to work on (rather than clients who’ll never value what you do)
✅ Avoid the mistakes most freelancers make that stop you connecting with your next client
★★★★★
“I was lucky enough to join Rachel's masterclass last week, and am so glad I did!
“Her expertise in creating real connection through copy really resonated with me and brought about a real lightbulb moment in my own business which has totally transformed how I look at my own clients and, more importantly, the value I can bring to them.”
— Sharon Jones, copywriter
★★★★★
Running a creative business can be the best job in the world. Interesting clients, purposeful projects – not to mention the freedom and flexibility😀
Except when… you’re struggling for clients, you’re competing against SO many similar businesses shouting louder than you, and ChatGPT and Canva are taking all the good projects.
You’ve probably heard that once you find your niche, the opportunities will come flooding in, right?
But what if now isn’t the right time to niche? Client budgets are stretched. They’re distracted by AI.
The economy is on the brink. When times are tough, now could be the worst time to restrict your options.
You want access to more opportunities right now, not fewer. (And not just the low-paid content mill gigs that have 300 applicants for every job.)
PLUS, if you’re anything like me, you love the variety! You don’t want to write about tech or wellness hacks every day. Or get stuck in the social media hamster wheel with no sign of the chunkier branding projects.
You don’t need a niche.
But… it’s helpful to stand for *something*. So the right clients (the ones who pay properly and truly respect your value) know you can help. So you know what to write about on your socials.
And so you feel connected to your purpose and your values every single day.
If human connection is important to you (and you’re looking for projects you actually care about), this masterclass shows you how to…
Attract a consistent stream of clients who value what you offer (no more ghosting!)
Be chosen for the projects YOU want to work on, because you know you can make a difference
Have complete clarity about how to position and promote yourself (without being salesy)
Tap into your own values and purpose and remember why you chose this career
Feel more in control of your business, without compromising on the flexibility you love
Create the perfect buffer against anything generated by our robot friends
Connect with your purpose, your perfect clients and the projects that make an impact
It means you can stop:
🧐 Worrying that AI will steal your job (it’ll never connect like a human)
😫 Wondering how to stand out against all the other creatives offering everything to everyone
🥴 Stressing that you should choose a niche you really don’t want
★★★★★
“Rachel is an inspiring speaker and copy mentor. I had the privilege to take part on Rachel’s Creative Connection Masterclass and connection call.
The Masterclass was insightful as it gave me new ways to think about my personal values and how to weave those into tangible form for communicating with clients. The cherry on top was the one-to-one connection call, where she helped me to find my own tone of voice for my website copy. She also gave me validation that I’m going in the right direction with my business.”
— Jaana Touati, content writer
★★★★★
“Don’t delay working with Rachel in whatever capacity that may be. Rachel is such a support – I’ve learned and am still learning so much from her.
”This has been this year’s best investment for me. Thank you”
— Ashley Challis, marketing consultant
★★★★★
★★★★★
“As an ex-teacher, I know a great mentor when I see one – Rachel’s course delivery skills are amazing. She understates the transformation that she brings. For me the best thing was the personal attention and guidance she provides; I'm looking forward to implementing all of the action very soon!”
— Ally Tankard, content writer
★★★★★
Hi - I’m Rachel Barker
I’m a copywriter, mentor and creator of Connection Copy.
I’ve spent the last 15 years writing personable, engaging content for brands who love people. Looking for work you care about? I can’t wait to show you how to connect with the really good clients at my next masterclass.
If you were wondering…
Are there two sessions?
Yes! I know freelancers have different schedules and are working in multiple timezones so I’m running it twice. Both masterclasses are on Thursday 21 November, the first at 1pm GMT and the second at 6pm GMT. You can check your own timezone here.
Will there be a recording of the masterclass?
Yes. We’ll send out a recording afterwards which will be available for 48 hours.
Is this simply a long sales pitch for a higher-priced course?
No. I appreciate the time you’re investing in this – it’ll be full of value, new ideas and practical tips you can implement straight away.
How much does it cost?
It’s £29 (around $38).
I have another question!
Great – just email me at rachel@realcommunication.co.uk and I’ll get back to you!