Unlock the secret to finding your next client (without being tied to a restrictive niche)
Join me in my NEW masterclass for creative business owners
13th August at 6pm BST / 1pm ET
After 45 minutes, you’ll know how to:
✅ Connect with brilliant clients who share your values (and are ready to hire you)
✅ Stand out from the thousands of similar service providers in your LinkedIn feed
✅ Attract meaningful projects you’d LOVE to work on (rather than clients who’ll never value what you do)
✅ Avoid the mistakes most freelancers make that stop you connecting with your next client
Running a creative business can be the best job in the world. Interesting clients, purposeful projects – not to mention the freedom and flexibility😀
Except when… you’re struggling for clients, you’re competing against SO many similar businesses shouting louder than you, and ChatGPT and Canva are taking all the good projects.
You’ve probably heard that once you find your niche, the opportunities will come flooding in, right?
But what if now isn’t the right time to niche? Client budgets are stretched. They’re distracted by AI.
The economy is on the brink. When times are tough, now could be the worst time to restrict your options.
You want access to more opportunities right now, not fewer.
PLUS, if you’re anything like me, you love the variety! You don’t want to write about tech or wellness hacks every day. Or get stuck in the social media hamster wheel with no sign of the chunkier branding projects.
You don’t need a niche.
But… it’s helpful to stand for *something*. So the right clients (the ones who pay properly and truly respect your value) know you can help. And so you know what to write about on your socials.
If human connection is important to you (and your ideal clients), this masterclass shows you how to…
Attract a consistent stream of clients who value what you offer (no more ghosting!)
Be chosen for the projects YOU want to work on, because you know you can make a difference
Have complete clarity about how to position and promote yourself (without being salesy)
Tap into your own values and remember why you chose this career
Feel more in control of your business, without compromising on the flexibility you love
Create the perfect buffer against anything generated by our robot friends
Connect with your purpose, your perfect clients and the projects that make an impact
It means you can stop:
🧐 Worrying that AI will steal your job (it’ll never connect like a human)
😫 Wondering how to stand out against all the other creatives offering everything to everyone
🥴 Stressing that you should choose a niche you really don’t want
Hi - I’m Rachel Barker
I’m a copywriter, mentor and creator of Connection Copy.
I’ve spent the last 15 years writing personable, engaging content for brands who love people.
I LOVE the variety that comes with running my own business, and have never wanted to focus on one single sector.
(And I’ve become a much better copywriter through working on a range of projects since starting out in 2010. Being able to confidently tackle different subjects, styles and voices has led to increasingly complex projects and much higher rates.)
But I realised early on that attracting the perfect clients (or any clients!) isn’t straightforward.
Why? Because companies are desperately seeking reassurance that you’ll do a good job. So they ask for an industry ‘expert’. Or an email specialist. They want to cling to something that lowers the investment risk.
Without a traditional niche, I needed to offer them something that would resonate so strongly, it would build their confidence in me from the outset. Generate trust that I could help them.
And when I discovered what to focus on, attracting clients (and not just any clients, but really good clients!) became much easier.
So what was the turning point?
I went back to why I started my copywriting business, Real Communication. It was to create genuine, human connections with an audience through words.
It turns out, the best kind of clients want that too. Connection is really really important to a lot of organisations right now. Just churning out content isn’t enough.
So I went from feeling like a tiny fish in an ocean of identical service providers – fighting for every project, with low pay and little control… to attracting brands I’d always dreamed of working with. Companies full of good people doing great things who genuinely care about connecting with their audience.
I now work with creative business owners showing them not only how to connect with their next client, but attract a steady stream of meaningful projects that help real people.
- Do you want to stand out as an expert to the clients you’d most love to work with?
- And position yourself for projects that make a genuine impact?
That’s exactly what you’ll learn in this new masterclass, the Creative Connection.
★★★★★
“I loved working with Rachel – she is so thorough and thoughtful with her feedback, she really takes the time to understand your business and your brand, and she has a ton of copywriting experience which we should all tap into!”
— Kaye King
★★★★★
“Rachel was so lovely, friendly and knowledgeable, and what a difference this has made. I don’t know how she did it but my personality comes across in every line. I will definitely recommend her!”
— Janet Haddon
If you were wondering…
Will there be a recording of the masterclass?
Yes. We’ll send out a recording afterwards which will be available for 48 hours.
Is this simply a long sales pitch for a higher-priced course?
No. I appreciate the time you’re investing in this – it’ll be full of value, new ideas and practical tips you can implement straight away
How does it cost?
It’s £49 (around $62).
I have another question!
Great – just email me at rachel@realcommunication.co.uk and I’ll get back to you!
A final word
What could this mean to your freelance business?
If you’re never quite sure where the next client is coming from, and you instinctively know a restrictive niche isn’t right for you at the moment, you’re not alone. With so much disruption and distraction in our industry, the competition for creative projects can be massive.
If you’re curious about positioning yourself differently and jumping to the front of the queue for your next project, book into this masterclass. After just an hour, you’ll be able to:
✅ Connect with brilliant clients who share your values (and are ready to hire you)
✅ Stand out from the thousands of service providers offering exactly the same as you
✅ Attract the projects you’d LOVE to work on (rather than clients who’ll never value what you do)
