Copywriting Briefing Template

Are you making the same mistake that 98% of freelance copywriters make on their client brief?

Maybe?! It’s probably making your job a million times harder.

In fact, in the 2023 ProCopywriters Survey, 57% of copywriters said the hardest thing about working with clients is having inaccurate or limited briefs.

So let’s fix that.

This copywriting briefing template is the perfect tool to guide you through a successful briefing session with your next client. It contains all the questions you need to ask for different projects, and guidance on how to dig more deeply into the answers that matter. It really does make it easy to uncover the most meaningful messaging and identify the best tone of voice.

I’ve developed this template over the last 13+ years as a copywriter and it’s my most useful resource! It will generate much stronger results for your clients, while also making it SO much easier for you to write powerfully engaging copy.

Here’s what you get:

• Short video with the top 5 tips for any successful client brief

• Template with video walkthrough explaining how to customise each step

• Your own easy-to-use template with clear sections for each type of project

• Your own Google form so you can quickly fill in your client’s responses

Interested? It’s currently £29.