Attract more clients. Inspire your team. Make an impact

Personable and engaging copy for brands who love people

You need more than words now to cut through


Real connection matters

In a world where attention spans are shrinking and expectations are soaring, Connection Copy makes the right people stop and listen.

In fact, it can transform your organisation, if:

  • You need to refresh your website, and have no idea how to give your brand an edge

  • You want to communicate something new (or exciting, or sensitive) that you need people to get on board with  

  • You wish your latest pitch deck could highlight what’s truly great about your company (instead of just rehashing your About Us section from 2018)

  • You want to boost your engagement with content that builds credibility and actually connects with people (just like your competitors’ seems to do) 

  • You want to engage and empower your amazing employees to connect with your purpose and make the difference you’re striving for

Woman sitting in a chair with a bookshelf filled with books behind her in a library.

Hi – I’m Rachel

I’m a copywriter, communication specialist and brand messaging strategist. I help businesses tell their story, raise their profile, inspire their teams and, of course, attract brilliant customers. 

I’m also the creator of Connection Copy©, a proven framework to engage your audience by adding purpose and vitality to your writing.

Want to make a real connection?

Connection Copy is a personable, human and compelling way of connecting with your employees, communities and absolute ideal clients.

You can apply it to any type of communication to build and strengthen relationships. It cuts through the noise, captures your reader immediately and sparks meaningful conversations with the people who matter.

And yes, it works in every sector (and particularly transforms corporate writing)!

Strengthen your reputation as a people-led brand

The companies I love working with put people at the centre of everything they do. You have a genuine interest in connecting with your team, building relationships with your clients and making a difference in your world.

Ready to find your voice and connect with the people who matter?

Two women having a conversation in a cozy, modern office or therapy room. One woman is sitting in a light teal armchair, smiling, with a notepad and pen. The other woman is seated with her back to the camera, gesturing with her hand. There are two pink mugs on a wooden table, a large green plant in the background, and a black and white room divider.

A few clients

  • Nationwide Insurance logo with red house icon and white text on a blue background.

  • Redcliffe Homes logo with green and gray text.

  • Blackbelt XP Licensing Optimization logo with a stylized Japanese character.

  • PitRok Crystal logo in black and white.

  • Logo of St. Modwen Logistics featuring a stylized swan icon

  • Stylized text spelling out 'LONG BRIDGE' with creative font designs and a sunburst image replacing the 'O' in 'LONG'.

  • Logo with a cross, equal sign, and text that says 'Royal Docks'.

  • The EB Centre logo features a large number 4 and 3 enclosed in a circle, with a line down the middle separating the two numbers, and is colored in shades of green.

  • Baby Bank Network logo with orange and gray text, a bee graphic, and dotted line design.

  • Logo of Alchemy Asset Management featuring a white stylized letter 'A' inside a teal circle, with the company name next to it.

  • Logo of SpaceWorks with white text on green background

  • Logo of St. Modwen, featuring a stylized line drawing of a swan in blue above the text "St. Modwen".

  • Logo for Corinium Language Associates, featuring two stylized faces facing each other within a square frame and the company name to the right.

  • Logo for David Owen Chartered Accountants, established in 1881, with the company name in blue and red text.

  • Lumley Insurance logo with gold text on a white background

  • Logo of Guildford Nursery School and Family Centre with colorful stick-figure children and blue text

  • The image features the text 'Deeley Freed' with a logo consisting of a small square divided into four smaller squares in red, white, green, and another color, set against a blue background.

  • TurtleWax logo featuring a stylized turtle inside a circle with the brand name beneath

  • Logo of Marketing Films with a yellow and black color scheme, featuring a play button icon and the tagline 'Win More Enquiries'

  • Logo with stylised initials 'm' and website URL michaelpaulholidays.co.uk

  • Logo for Caravan Sitefinder featuring an orange compass icon and black text.

  • Logo for Muntons Traditional Plant Supports, featuring a stylised tree and fence design.

  • Logo of itaa with a blue abstract symbol and the word itaa in lowercase letters

  • Close-up of a black background with the word 'NEWTON' in white capital letters.

  • Logo for North Somerset Parent Carers, with the words 'North Somerset' in black, and colorful interconnected letters 'PC' and gear icon, and the tagline 'Parent Carers Working Together'.

  • OrderFlow logo in purple text with an arrow forming a circular motion above the letter O.

  • Pension Potential logo with stylized leaf design in purple, green, and orange.

  • Logo for Continuum Life Sciences with blue and green swoosh elements.

  • Logo of Brookthorn Property featuring a stylized house with a roof in red, green, yellow, and blue, and a black house silhouette with white windows, alongside the company name in green and black text.

When your copy connects with your audience

Attract more and better clients

Blue abstract pattern of irregular circular shapes on a white background

Stand out in a crowded market

Abstract logo composed of dark blue squares arranged in a circular pattern.

Cement your reputation as a people-led brand

Pink diagonal lines forming a heart shape on a white background.

Inspire and empower your team

A teal, abstract, grid-like pattern with irregular, interconnected shapes.

Increase sign-ups, sales or donations

Pink abstract circular design with irregular white lines and shapes.

Boost engagement and build credibility

Black irregularly shaped dots scattered randomly on a white background

Copywriting and messaging services

  • Rachel Barker Connection Copywriter | Real Communication | Website Copywriting | Internal Comms Copywriting | Copywriting Mentor | Copywriting Workshops

    Strategic brand messaging

    Build real relationships, create a platform of trust and start conversations with the right people with a compelling core narrative that provides the foundation for all your content.

    Tell me more
  • Rachel Barker Connection Copywriter | Real Communication | Website Copywriting | Internal Comms Copywriting | Copywriting Mentor | Copywriting Workshops

    Connection copywriting services

    Want to build a brand that people believe in? Or strengthen and share your people-focused culture? Connection Copy captivates your audience, drives engagement, and connects with the people who matter.

    Tell me more
  • Rachel Barker Connection Copywriter | Real Communication | Website Copywriting | Internal Comms Copywriting | Copywriting Mentor | Copywriting Workshops

    Connection Copy workshops

    Want to help your team write engaging, on-brand copy? Write With Confidence – Connection Copy for Corporates, is tailored to the content you write regularly.

    Tell me more

Are you a creative freelancer?

Overwhelmed with all the possible ways you could grow your business? Or wonder how other freelancers find the best clients and know exactly what to charge?

Mentoring can be a lifeline if you:

✅ Would love to take the plunge into freelance life and don’t know where to start

✅ Have recently embarked on your freelance journey and have SO MANY QUESTIONS

✅ Are looking for a strategy to grow your business and find better clients

Hi - I’m Rachel Barker

I’m a freelance copywriter and founder of the Connection Copy® framework. For 15 years I’ve been helping people-led brands and entrepreneurs to connect with their audience and spark meaningful conversation.

So when you’re ready to create a website that clients do want to read, a pitch deck that investors can’t wait to say YES to, and employee comms that genuinely inspire and engage, I’d love to help you. 

Don’t sound like everyone else. Be you. Be memorable. Make an impact.

Want to create a brand that people believe in?

Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.